Pokerist help install#
Pokerist help update#
Pokerist help plus#

Social creatives can also attract a new audience who may be looking for a social experience not found in other poker apps. By running creatives that reflect these features, we acquire users interested in our apps’ social and personalized elements. We introduced a variety of social mechanics like voice and text chat at tables, customized animated avatars showing emotions, gifts, friends list and messenger. The vast majority of Pokerist players also love to connect with others. However, MTT creatives do not convert a broader audience since not many average users are familiar with MTT.Īt KamaGames, we often call Pokerist a poker social network. KamaGames MTT creative attracts a limited cohort of poker players ready to switch from other poker apps. MTT is the most famous and popular event in a real-money casino. Poker players strive for something new, and Pokerist was the first social casino to introduce Multi-Table Tournament (MTT)-an online poker tournament with thousands of simultaneous players aiming to reach the final table and win a huge pot. Tournaments are a great example of how a new feature can drive higher performance.

Pokerist help plus#

Plus we attract social casino players who want to try their hand at Poker. With 3-in-1 creatives, we can reach a broader audience that loves casinos-not just playing Poker. By installing Pokerist, they can play Poker, Roulette, BlackJack and spin a slot machine all in one app. Our goal is to completely immerse the user in the casino world. They are some of the most compelling videos for a mass audience. These feature different game situations and mimic the players’ emotions at the tables. We recreate the atmosphere of a casino through cinematic 3D videos. Poker games and casinos are all about the thrill and the excitement. In the next section, I include a few examples of how this works. We find opportunities to scale without inflating bids in UA campaigns. This is where product features and UA strategy meet. We create unique features and personalize ad approaches. Some audiences are enticed by the opportunity to play Texas Poker and the Omaha variation.Īudience segmentation enables us to develop individual approaches depending on the audience we’re looking to target. The hardcore audience is interested in playing short Sit & Go tournaments or long Multi-Table Tournaments.

Pokerist help install#

Most users install our apps to play and communicate-but others are keen to play at cash tables. Highlighting new features is crucial because poker is a core game with specific audiences divided by types of interest.

Pokerist help update#

We also regularly introduce features for different audience segments, and we update our ads to reflect new updates. Conversely, the UA team helps improve engagement and retention and provides insights on how different features can help an app succeed.

The product team helps the UA team analyze new features in many different dimensions. We have seen success from close collaborations between the product and UA teams on new product functionalities. You have to poach users from your competitors while safeguarding your loyal base.Īt KamaGames, everyone works on new approaches to help grow our share of the mature casino market.

To scale your app, it is no longer enough to acquire new users. This declining growth makes our user base very limited and picky. Recently, the volume of poker app downloads has slowed. We operate in a competitive niche market where new apps appear each year.

Lump sums from store revenue make social casinos look especially attractive. KamaGames is one of the key players in the Social Casino vertical, owing to its flagship titles Pokerist and BlackJackist. More than thirty new ad partners have been signed and added to the KamaGames portfolio with Veronica’s help, four DSPs, TikTok and Spotify among them. At KamaGames, Veronica searched for new partners for user acquisition and explored alternative ways of business development. Veronica Menchitskaya is Business Development Manager at KamaGames, a European social mobile poker operator with 150 million players worldwide.